Nowadays, if you observe the activities of people in any public place, you will notice a large number of people will be busy on their smartphones (iPhone and Android).
Why? Because smartphones and other mobile devices are one of the most preferred methods available to access the internet and web browsing.
According to a SAGIPL report, around two-thirds of global internet users rely on their smartphones to perform a variety of regular online activities on the web.
So, if your business is not already having a mobile website, Hurry Up!!, or optimize your website to a mobile-friendly user experience soon.
Why? Because your customers are rapidly drifting towards app development services.
The following stats also confirm the changes in internet access trends within a few years.
Online Shopping:
In recent years, a significant transformation has occurred in consumer shopping behaviours. According to the latest available data, there has been a notable shift in online shopping trends. As of 2023, mobile devices have officially surpassed desktop PCs and laptops in terms of the time consumers spend on online shopping activities.
Mobile devices account for roughly 70-80% of total online shopping time globally.Laptops and desktops combined hold a smaller share, ranging from 20-30%.
The below stats by the 2023 Google Survey affirm the above statement.
85% of visitors were more likely to return to mobile-friendly websites
73% were likely to leave if a site wasn’t mobile-friendly, and
78% were more likely to buy at a mobile-friendly website your site isn’t mobile-friendly, you’re losing business.
Reasons Why You Must Have a Mobile-friendly Website These Days:
1. To Fulfill Customers’ Demands and Expectations From Your Business
These days customers do not prefer to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go.
So you need to understand customers’ demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile-friendly with suitable visibility and navigation easy to browse your website easily on mobile. Else, they will head to some other place.
So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites.
Just trim your trim website to essentials like content with links to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation.
But remember, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.
Transit From a Standard Website to a Responsive One:
Increasingly, customers go mobile for searching and shopping, therefore it is necessary to have a mobile-friendly website. The motive of mobile-adapted websites can only be attained by shifting standard websites to responsive websites.
Why? Because, they have the capability of optimizing a website by understanding the used devices like laptops, PC, tablets, Smartphones, etc. And, it resizes itself according to the devices for an optimum view. Furthermore, it also allows you to accommodate both mobile and PC/laptop users alike, in this competitive world through a single medium.
2. To Exempt From Google Penalty, to not have a Mobile-Friendly Website
Yes, it’s true that Google may penalize your business in any form, owing to not having a mobile-friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet users don’t have to need a computer.
As a result, the websites which are still following the same conventional trend, having content, images, and navigation structures can easily be operable only on bigger screens of desktops, and laptops. And, smartphone users have suffered from bad displays and distortion in visual issues many times.
On Google’s end, the website that isn’t mobile-friendly, the search engine acknowledges that and is less likely to show it in legitimate search results, and around half of the displayed results are useless to mobile users.
Google works with the objective of increasing search traffic, including mobile search traffic, and you can use that to your benefit by converting the website to a mobile-friendly website. Because it will help in gaining organic search results along with the best SEO company efforts.
3. To Maintain the Pace Of Your Online Business
The mobile-friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile-friendly viewing should have a fast-loading page, easy navigation, and a streamlined website with user-friendly content and products.
The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet Google guidelines for websites.
Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online.
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